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Privacy Policy

Effective date: September 21, 2026

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Build Your English Academy respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

  • Visit our website;

  • Contact or communicate with us;

  • Schedule a consultation or assessment;

  • Purchase or participate in lessons or courses;

  • Participate in company or workplace training;

  • Complete a form, survey, or assessment; or

  • Use another service offered by Build Your English Academy.

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In this Policy, “Build Your English Academy,” “the Academy,” “we,” “us,” and “our” refer to Build Your English Academy. “You” and “your” refer to website visitors, students, parents or guardians, company representatives, and workplace-training participants.

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1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

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Contact information

This may include:

  • Your name;

  • Email address;

  • Telephone number;

  • Mailing address;

  • Preferred contact method; and

  • Parent or guardian contact information when applicable.

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Enrollment and scheduling information

This may include:

  • Requested services;

  • Lesson dates and times;

  • Scheduling preferences;

  • Attendance records;

  • Cancellation and rescheduling history; and

  • Information submitted through booking or enrollment forms.

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Learning and assessment information

To personalize instruction, we may collect:

  • English proficiency level;

  • Learning goals;

  • Assessment answers and results;

  • Educational or employment background;

  • Preferred learning methods;

  • Instructor notes;

  • Lesson progress;

  • Assignments and submitted work; and

  • Feedback about lessons or courses.

Please avoid providing sensitive personal information that is not necessary for your instruction.

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Payment and transaction information

We may collect:

  • Services purchased;

  • Amounts paid;

  • Invoice and billing information;

  • Payment status;

  • Refund information; and

  • Limited payment details supplied by our payment processor.

Payments may be processed by a third-party provider. We generally do not directly receive or store complete credit or debit card numbers.

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Company and workplace-training information

When an employer purchases training, we may receive:

  • The company’s name and contact information;

  • Employee or participant names;

  • Job titles or departments;

  • Workplace-related learning goals;

  • Scheduling information;

  • Attendance information;

  • Assessment results; and

  • General progress information.

The company may provide some of this information directly to us.

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Communications

We may retain emails, contact-form submissions, text messages, consultation notes, feedback, and other communications exchanged with you.

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Website and device information

When you use our website, we or our service providers may automatically collect:

  • Internet Protocol address;

  • Browser and device type;

  • Operating system;

  • Referring website;

  • Pages viewed;

  • Approximate location derived from an IP address;

  • Date and time of access; and

  • Interactions with website features.

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2. How We Collect Information

We may collect information:

  • Directly from you;

  • From a parent or legal guardian;

  • From an employer or company representative;

  • Through our website and contact forms;

  • Through scheduling, payment, videoconferencing, or learning platforms;

  • During lessons, consultations, and assessments;

  • Through cookies and similar technologies; and

  • From service providers assisting with our operations.

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3. How We Use Information

We may use personal information to:

  • Respond to questions and consultation requests;

  • Register students and schedule services;

  • Provide lessons, assessments, courses, and workplace training;

  • Personalize instruction and educational materials;

  • Evaluate learning progress;

  • Process payments, invoices, credits, and refunds;

  • Communicate about schedules, assignments, and service changes;

  • Provide customer support;

  • Maintain business and attendance records;

  • Improve our curriculum, website, and services;

  • Protect the security and integrity of our systems;

  • Prevent fraud, misuse, or unlawful activity;

  • Send promotional communications when permitted;

  • Comply with legal, tax, accounting, and regulatory obligations; and

  • Establish, exercise, or defend legal claims.

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4. Company-Sponsored Training

When an employer pays for workplace training, Build Your English Academy may provide the employer with reasonable program-related information, including:

  • Enrollment and attendance;

  • Participation;

  • Course completion;

  • General progress;

  • Aggregate assessment information; and

  • Information required by the applicable service agreement.

Unless clearly disclosed or authorized, we will not routinely provide an employer with the full content of an employee’s private communications, detailed lesson notes, or individual assignment responses.

Employees should understand that company-sponsored training may not carry the same expectations of confidentiality as independently purchased private lessons. Any company-specific privacy or reporting arrangements may be described in the applicable agreement or proposal.

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5. How We Disclose Information

We may disclose information to the following categories of recipients.

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Service providers

We may use service providers that assist with:

  • Website hosting;

  • Scheduling;

  • Payment processing;

  • Email and communications;

  • Videoconferencing;

  • Document storage;

  • Learning platforms;

  • Website analytics;

  • Advertising; and

  • Business administration.

These providers may process information according to their own privacy policies and their agreements with us.

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Employers and company clients

For company-sponsored training, we may provide the sponsoring organization with the limited program information described in this Policy or the applicable agreement.

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Legal and safety disclosures

We may disclose information when reasonably necessary to:

  • Comply with a law, court order, subpoena, or legal process;

  • Protect the rights, safety, or property of students, instructors, the Academy, or others;

  • Investigate fraud, misuse, or unlawful conduct; or

  • Respond to an emergency.

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Business transfers

Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

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6. Sale and Targeted Advertising

Build Your English Academy does not sell personal information in exchange for money.

We may use analytics, advertising, or social-media technologies to understand website activity and promote our services. Depending on the technology used and the law that applies, certain disclosures through advertising cookies may be considered “targeted advertising,” “sharing,” or a “sale.”

Where required, visitors will be given a method to manage nonessential cookies or submit an opt-out request.

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7. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, and similar technologies to:

  • Make the website function properly;

  • Remember visitor preferences;

  • Understand website traffic and performance;

  • Identify technical problems;

  • Measure marketing effectiveness; and

  • Deliver or personalize advertising.

You can adjust cookie settings through your browser. Blocking certain cookies may affect how some website features function.

When available, you may also use our cookie banner or privacy controls to manage nonessential cookies.

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8. Marketing Communications

We may send promotional emails or messages when you have requested them, consented to receive them, or when otherwise permitted by law.

You may unsubscribe using the link in a promotional email or by contacting us. Even after opting out of promotional messages, you may still receive service-related communications concerning appointments, payments, policies, or active courses.

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9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to:

  • Deliver services;

  • Track student progress;

  • Maintain financial and tax records;

  • Resolve disputes;

  • Enforce agreements; and

  • Meet legal or regulatory obligations.

Retention periods may vary based on the type of information and the relationship involved.

When information is no longer reasonably needed, we may delete it, anonymize it, or securely dispose of it.

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10. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, or disclosure.

However, no website, online platform, email system, or electronic storage method is completely secure. We cannot guarantee absolute security.

You are responsible for protecting passwords and access credentials associated with any third-party platform used for lessons.

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11. Privacy Rights

Depending on your location and the law that applies, you may have the right to:

  • Confirm whether we process your personal information;

  • Request access to your information;

  • Correct inaccurate information;

  • Request deletion of certain information;

  • Obtain a copy of information you provided;

  • Opt out of targeted advertising, certain profiling, or the sale of personal information; and

  • Withdraw consent when processing is based on consent.

These rights may be subject to exceptions. We may need to verify your identity before completing a request.

To submit a privacy request, contact Build Your English Academy through the contact information or contact form on our website. Please include your name, contact information, and a description of your request.

If applicable law gives you the right to appeal our response, you may submit an appeal through the same contact method and state that you are requesting an appeal.

We will not discriminate against you for exercising an applicable privacy right.

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12. Children’s Privacy

Our website is intended for a general audience and is not directed specifically toward children under 13.

Children under 13 should not independently submit personal information through our website. A parent or legal guardian should contact us and manage enrollment on the child’s behalf.

We do not knowingly collect personal information online directly from a child under 13 without the involvement and consent of a parent or legal guardian. If we learn that information was collected from a child under 13 inappropriately, we will take reasonable steps to delete it.

Parents or guardians may contact us to request access to or deletion of their child’s information.

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13. Third-Party Websites and Platforms

Our website may link to third-party websites or use third-party scheduling, payment, videoconferencing, or learning platforms.

This Privacy Policy does not control the independent privacy practices of those third parties. We encourage you to review their policies before providing personal information.

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14. International Visitors

Build Your English Academy is based in the United States. If you access our website or services from another country, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your location.

When additional legal protections apply to an international user, we will process information in accordance with applicable law.

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15. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes to our services, practices, technology, or legal obligations.

The updated version will be posted on our website with a revised effective date. Material changes may also be communicated through email or another reasonable method when required.

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16. Contact Us

Questions, concerns, or privacy requests may be submitted through the contact information or contact form provided on the Build Your English Academy website.

Please include enough information for us to understand and respond to your request.

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